Shahzaib Asim Digital Portfolio

Unit 20 · Assignment 2

Assignment 2

Last updated: 6 October 2026

Evidence available: 5 files

Learning aims: B

I developed my SmartBiz AI, Website & IT Solutions idea through market research, marketing planning and financial modelling.

Software: Microsoft Word · Microsoft Excel

Evidence 1: Learning Aim B documentWord

My Unit 20 Learning Aim B report develops my SmartBiz AI business idea through market research and business planning.

Evidence 2: SmartBiz marketing plan reportWord

I set out the marketing plan for SmartBiz AI, Website & IT Solutions.

Evidence 3: SmartBiz financial modelExcel

I compare five financial scenarios, including prices, costs, revenue and a 12-month forecast for SmartBiz.

Evidence 4: Survey responsesCSV

My uploaded survey response CSV, listed separately from the simulated workbook.

Evidence 5: Market research survey workbookExcel

My market research workbook with 30 simulated responses, analysis and a dashboard. This is a simulation, not genuine primary research.